A yearly exercise, NTUC FairPrice's Share-A-Textbook is to collect and encourage students to donate their past textbooks so the less fortunates can have a chance to study with the books collected. The brief was to created an artwork that was vibrant, eye-catching but with the concept of Level-Up. Thus, the concept here was to gaming the concept of Level-Up! "By sharing you leve-up by doing good and contributing to the society!"